I think the sentence speaks for itself here.
While other rival clubs of ours are busy signing players, most of us Arsenal fans are celebrating the 'big' players being linked with moves to the club, most of which are obviously fabricated. The more worrying thing for me is that we do this during every transfer window!
Its not that we do not sign players at all. We do. Over the years we have we signed Chamakh,Squillachi, Santos, Arteta, Mertesacker, Gervinho, Giroud....... after being linked with Ronaldinho, Sergio Ramos, Yaya Toure, David Villa, Fernando LLorente among others.
People come up with fantastic stories every year and every year, most Arsenal fans fall for it; every year. The more ridiculous the story, the more popular it is. The writers get their desired number of hits on the story and the readers get their dose of "day-dreaming".
You have to look no further than comments on such stories. Comments like "...now Arsenal will win it this year......Arsenal triple winners this year.......Invincibles again.....a new dawn at Arsenal..."..... it goes on and on. And if you reply to such comments with comments like "we have not signed anyone yet" all you get is.... don't make me swear now!
It is not a crime to be apprehensive. Being naive and "living in a bubble" is.
I am not saying we must be pessimistic about our team. We should always remain hopeful. We should hope that it will be different this year. But, we should keep our celebrations to ourselves until we actually sign a player or risk being ridiculed by "other fans" year after year.
You also do not have suffer the disappointment of broken promises......because the promises might not have been actually made in the first place!